Does social media work? A CEO’s Dilemma

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Google, Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram. These are but a few of the available mediums for communication. Are any of them effective? A 2014 study by Social Media Examiner shows “92% of marketers have increased their exposure through social media and 80% had positive results in higher traffic to their site.”  According to the study, increased traffic results in greater brand loyalty, marketplace insights, growing business partnerships and improved sales. That’s great if we are selling golf balls, but does if matter if we are selling hospital services? Image matters. KSB Hospital has built our reputation over 120+ years.  It … Read More

It’s Parade Season!

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Do you recognize your co-workers in the picture?  This merry band of fruits represented KSB in the Mt. Morris parade on the 4th of July.  Reports are that it was cool and breezy in those costumes. From left to right the perky produce are Mary Helfrich as the pineapple, Crystal Southerland as Carmen Miranda 1, Mary Hildebrand as the carrot, Jean Suneson as Carmen Miranda 1, Carrie Grobe as the Carrot with an Attitude, and Marjie Lundquist as the banana. Want to get involved?  Join us on Sunday, July 8th for the Dixon Petunia Festival Parade.  Arrive at 12:30 on … Read More

Summer Fun

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Oh the weather outside is…HOT! It’s the middle of July and we’re all sweating under the heat and humidity of summer–and the forecast doesn’t promise much relief. But despite the heat, summer is a pretty enjoyable time of year. The kids are out of school, community festivals happen every weekend, sweet corn is ready to eat, and the sun shines well into the evening. We all have our own favorite part of summer. Dr. Strom shared these photos of Dr. Tarsha “weeding his beloved carrots”  and enjoying the fresh summer air and sunshine. What’s your favorite summer event or activity?  … Read More

Intern Ultimatum

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One of the objectives of our intern program is to promote teamwork and networking throughout the organization. It turns out we have a very creative intern group. I think you’ll get a good laugh out of their latest creation. – Dave From the Interns We believe that networking ourselves is a very important part of our experience here at KSB. We do our best to get to know everyone we see throughout the hospital and we wanted to give our fellow employees from the second and third shift the opportunity see who we are. This year we are competing in … Read More

“I know you can believe in yourself!”

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We all know that one of our goals is to be the best place for patients to receive care. Sometimes it’s hard to keep up the positive energy for every single patient. I thought about recording a motivational video, but then found that this five year old in a bike helmet said it best. Enjoy! – Dave